Ok, so here is the full error.
Turns out that not all of the frameworks I am using are Bitcode savvy.
But what is this Bitcode thing?
Having Bitcode on compiles an app out to a format that allows apple to thin out the application and make it more efficient. This is on by default as far as I can tell in XCode 7. However if you are using frameworks that don't use bitcode, this conflict will come up. So evidently it needs to be all or nothing when it comes to bitcode.
In this case I am using Google analytics and it is NOT using bitcode. So the solution turns out to be pretty simple.
- Find bitcode under your build settings
- Click on your project
- Select you app target.
- select "Build Settings"
- Search for "bitcode" which should present the setting under "Build Options"
- Set "Enable Bitcode" to "No"
Archive and the error should go away.